What I build
Custom systems and prototypes: AI intake, dashboards, workflow machines, living sites, and small tools that earn their place.
About

The operator · Max Toms
I’m Max Toms, the builder behind Threshold.
I design and build useful digital tools for small businesses, creative projects, and real-world problems that don’t fit neatly into a template. My work sits somewhere between software, systems, design, and translation: taking messy ideas, scattered workflows, and half-formed needs, then shaping them into something people can actually use.
Threshold is built around a simple idea: every good system is a doorway. A better process. A clearer interface. A step through from confusion into momentum.
I care about work that feels clean, direct, and human. Functional enough to hold up in the real world. Strange enough to remember. Made with taste, attention, and a little soul in the wiring.
Custom systems and prototypes: AI intake, dashboards, workflow machines, living sites, and small tools that earn their place.
Working slice first. Map the inputs, find the review points, build the machine, then decide what deserves more power.
Local business operations, operators with repeated manual work, and people who need software shaped around the way the job actually moves.
Interfaces should feel alive when the work calls for it. No seminar. No template theater. No fantasy automation.
Built by Maxwell Toms through Toms Town LLC.
Projects start with one workflow, not a giant platform promise.
Sensitive data stays out of the first message.
Human review points are mapped before automation.
Every build starts as a working slice.
Bring the workflow, map the machine, build the working slice.
Start with one workflow